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prototype model

a theory of categorization proposing that people form an average of the members of a category and then use the average as a prototype for making judgments about category membership.

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Psychology term of the day

December 18th 2024

downward communication

downward communication

the transmission of information from individuals who occupy relatively high-status positions within a group or organization to those who occupy subordinate positions. Such communications tend to be informational and directive, whereas upward communications request information, provide factual information, or express grievances. Communication tends to flow downward in hierarchically organized groups. See channels of communication; communication network.