recognition technique

a type of readership-survey technique in which consumers are asked to recall information about a product they say they recognize from previous exposure to its advertisements. Consumers also may be asked questions about advertisements that have never appeared in order to determine their suggestibility or false-recognition level. See also pantry-check technique.

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Psychology term of the day

October 15th 2024

decompensation

n. a breakdown in an individual’s defense mechanisms, resulting in progressive loss of normal functioning or worsening of psychiatric symptoms.