readership-survey technique

a research method used in advertising to determine how thoroughly a consumer has read the copy in a print advertisement. The consumer is shown a list of products, brand names, or company names. If the consumer claims to have seen an advertisement for any of them in a particular magazine or newspaper, he or she is asked to recall information about the content of the advertising copy. See also recognition technique.

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Psychology term of the day

February 18th 2025

underachiever

n. a person who consistently achieves below his or her demonstrated capacity. Underachievement may be specific to an area of study or work, or it may be general. It is more prevalent among boys than girls and is quite common in bright and even gifted children. It is also prevalent among average students and children with special needs. Compare overachiever.