readership-survey technique

a research method used in advertising to determine how thoroughly a consumer has read the copy in a print advertisement. The consumer is shown a list of products, brand names, or company names. If the consumer claims to have seen an advertisement for any of them in a particular magazine or newspaper, he or she is asked to recall information about the content of the advertising copy. See also recognition technique.

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Psychology term of the day

October 10th 2024

IMPS

abbreviation for Inpatient Multidimensional Psychiatric Scale.