product champion

an individual who supports an innovation (e.g., a new technology) and provides information regarding its benefits so that the target user groups will adopt the innovation. Such individuals are held to play a key role in innovation diffusion and change management.

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Psychology term of the day

November 25th 2024

confusion effect

an antipredator behavior in which each of several animals moves or vocalizes in a highly random way, making it difficult for predators to locate and attack any one individual. See also dilution effect.