ambivalence of an attitude

ambivalence of an attitude

the extent to which the evaluative responses associated with an attitude are inconsistent with one another. If the responses are uniformly positive or uniformly negative, ambivalence is low. If both positive and negative responses are associated with the attitude, ambivalence is high. See also affective–cognitive consistency; affective–evaluative consistency; cognitive–evaluative consistency; cross-dimension attitude consistency; within-dimension attitude consistency.

Related Terms

positive hit rate

positive hit rate 1. the number of instances in which the c...

dyspepsia

dyspepsia n. abdominal pain or discomfort that may be cause...

paradoxical sleep

paradoxical sleep see REM sleep.

bridge to reality

bridge to reality see remotivation.

radiation therapy

radiation therapy the use of radiation (e.g., X-rays) in th...

morality of constraint

morality of constraint the morality of young children (up t...

Quick Info

Category Psychology Term
Definitions 1
First Letter A

Browse by Letter

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z