ambivalence of an attitude

the extent to which the evaluative responses associated with an attitude are inconsistent with one another. If the responses are uniformly positive or uniformly negative, ambivalence is low. If both positive and negative responses are associated with the attitude, ambivalence is high. See also affective–cognitive consistency; affective–evaluative consistency; cognitive–evaluative consistency; cross-dimension attitude consistency; within-dimension attitude consistency.

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Psychology term of the day

January 30th 2025

exhaustive

exhaustive

adj. complete or all encompassing. For example, a set of 13 hearts, 13 spades, 13 diamonds, 13 clubs, and two jokers forms an exhaustive set of all possible playing cards that could be drawn.