importance of an attitude

the extent to which an individual personally cares about an attitude object or attaches psychological significance to it. Importance is related to attitude strength. See also centrality of an attitude; ego involvement.

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Psychology term of the day

May 9th 2024

Estes–Skinner procedure

Estes–Skinner procedure

another name for conditioned suppression. [after William K. Estes and B. F. Skinner, who developed the technique in 1941]