Find over 25,000 psychological definitions


attitude strength

the extent to which an attitude persists over time, resists change, influences information processing, and guides behavior. Strong attitudes possess all four of these defining features, whereas weak attitudes lack them. A number of attitude properties have been shown to be predictors of an attitude’s strength, including attitude accessibility, ambivalence of an attitude, and centrality of an attitude, among others.

Browse dictionary by letter

a b c d e f g h i j k l m n o p q r s t u v w x y z

Psychology term of the day

February 11th 2025

Q sort

Q sort

a data-collection procedure, often used in personality measurement, in which a participant or independent rater sorts a broad set of stimuli into categories using a specific instruction set. The stimuli are often short descriptive statements (e.g., of personal traits) printed on cards. Examples of the instruction set are “describe yourself,” “describe this child,” and “describe your friend.” In the classic or structured Q sort, raters are constrained to use a predetermined number of stimuli in each category. Often, general categories are used to reflect the normal distribution, with raters assigning fewer stimuli to the extreme categories and many more stimuli to the middle categories. See Q methodology.