ego involvement

the extent to which a task or other target of judgment is perceived as psychologically significant or important to one’s self-esteem. It is presumed to be a determinant of attitude strength. Also called attitudinal involvement; personal involvement; self-relevance. See also centrality of an attitude; importance of an attitude.

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Psychology term of the day

October 6th 2024

dependent samples

sets of data that are related owing to their having been collected from the same group on two or more occasions (as with a pre- and posttest), or from two or more sets of individuals who are related or otherwise closely associated (e.g., parents and their children). Also called correlated samples; dependent groups; related samples. Compare independent samples.