central route to persuasion

central route to persuasion

the process by which attitudes are formed or changed as a result of carefully scrutinizing and thinking about the central merits of attitude-relevant information. See also elaboration; elaboration-likelihood model. Compare peripheral route to persuasion.

Related Terms

disorganized offender

disorganized offender the type of offender who approaches h...

uterus

uterus n. the hollow muscular organ in female mammals in wh...

alternate-forms reliability

alternate-forms reliability a measure of the consistency an...

DVD

DVD abbreviation for developmental verbal dyspraxia. See de...

megalencephaly

megalencephaly n. an abnormally large, heavy, and usually m...

physiological antagonism

physiological antagonism see antagonist.

Quick Info

Category Psychology Term
Definitions 1
First Letter C

Browse by Letter

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z