central route to persuasion

central route to persuasion

the process by which attitudes are formed or changed as a result of carefully scrutinizing and thinking about the central merits of attitude-relevant information. See also elaboration; elaboration-likelihood model. Compare peripheral route to persuasion.

Related Terms

sensorium

sensorium n. 1. the human sensory apparatus and...

NIMH

NIMH abbreviation for National Institute of Mental Health.

transmitter

transmitter n. 1. an instrument or device that...

multi-infarct dementia

multi-infarct dementia see vascular dementia.

need-hierarchy theory

need-hierarchy theory see Maslow’s motivational hierarchy.

primary mental ability

primary mental ability see primary ability.

Quick Info

Category Psychology Term
Definitions 1
First Letter C

Browse by Letter

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z