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central route to persuasion

the process by which attitudes are formed or changed as a result of carefully scrutinizing and thinking about the central merits of attitude-relevant information. See also elaboration; elaboration-likelihood model. Compare peripheral route to persuasion.

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Psychology term of the day

February 14th 2025

educational sport psychology

educational sport psychology

a specialty focused on the use of psychological methods to improve performance in sport. Educational sport psychologists assist participants in sport to optimize performance enhancement through, for example, use of imagery and attentional focus. Education and training may also be informed by sport science, physical education, or kinesiology. Compare clinical sport psychology.