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central route to persuasion

the process by which attitudes are formed or changed as a result of carefully scrutinizing and thinking about the central merits of attitude-relevant information. See also elaboration; elaboration-likelihood model. Compare peripheral route to persuasion.

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Psychology term of the day

November 11th 2024

trochlear nerve

trochlear nerve

the fourth cranial nerve, which contains motor fibers supplying the superior oblique muscle of the eyeball.