peripheral route to persuasion

peripheral route to persuasion

the process by which attitudes are formed or changed as a result of using peripheral cues rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information. See also elaboration; elaboration-likelihood model. Compare central route to persuasion.

Related Terms

recency effect

recency effect a memory phenomenon in which the most recent...

adenosine

adenosine n. a compound in living cells consisting of an ad...

risperidone

risperidone n. an atypical antipsychotic of the benzisoxazo...

dihydroxytryptamine (DHT)

Sorry, "dihydroxytryptamine-dht" is not in the Dictionary of Psychology. Please...

capitalization

capitalization n. the process by which people take advantag...

mono- (mon-)

Sorry, "mono-mon" is not in the Dictionary of Psychology. Please report to APA i...

Quick Info

Category Psychology Term
Definitions 1
First Letter P

Browse by Letter

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z