peripheral route to persuasion

the process by which attitudes are formed or changed as a result of using peripheral cues rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information. See also elaboration; elaboration-likelihood model. Compare central route to persuasion.

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Psychology term of the day

September 1st 2024

learning paradigm

learning paradigm

an experimental design used to research incidental learning. Groups of participants are shown the same stimuli (e.g., a list of 20 words) but asked to perform different tasks with them (e.g., picture associated words, determine the average number of letters in each word). Afterward, the participants unexpectedly are asked to recall as many of the presented items as possible.