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peripheral route to persuasion

the process by which attitudes are formed or changed as a result of using peripheral cues rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information. See also elaboration; elaboration-likelihood model. Compare central route to persuasion.

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Psychology term of the day

May 21st 2024

chronic pain

chronic pain

pain that continues to occur despite all medical and pharmacological efforts at treatment. In many cases, the pain is initially caused by tissue damage or disease. The continuation of the pain is often the result of pathological changes in the central nervous system.