Find over 25,000 psychological definitions


peripheral route to persuasion

the process by which attitudes are formed or changed as a result of using peripheral cues rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information. See also elaboration; elaboration-likelihood model. Compare central route to persuasion.

Browse dictionary by letter

a b c d e f g h i j k l m n o p q r s t u v w x y z

Psychology term of the day

May 9th 2024

sudden unexpected nocturnal-death syndrome

sudden unexpected nocturnal-death syndrome

see nightmare-death syndrome.