peripheral route to persuasion

peripheral route to persuasion

the process by which attitudes are formed or changed as a result of using peripheral cues rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information. See also elaboration; elaboration-likelihood model. Compare central route to persuasion.

Related Terms

conjunctive task

conjunctive task a group task or project that cannot be com...

heredity

heredity n. 1. the transmission of traits from...

date-rape drug

date-rape drug a common colloquial term for a drug that is...

oral phase

oral phase see oral stage.

computational formula

computational formula the equation used to calculate values...

GDS

GDS 1. abbreviation for Geriatric Depression Scale. 2. abbr...

Quick Info

Category Psychology Term
Definitions 1
First Letter P

Browse by Letter

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z