peripheral route to persuasion

peripheral route to persuasion

the process by which attitudes are formed or changed as a result of using peripheral cues rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information. See also elaboration; elaboration-likelihood model. Compare central route to persuasion.

Related Terms

nerve of Wrisberg

nerve of Wrisberg see greater superficial petrosal nerve. [...

nondeclarative memory

nondeclarative memory a collection of various forms of memo...

aromatization hypothesis

aromatization hypothesis the hypothesis that, in some roden...

social feedback

social feedback a direct report of the effect of one’s beha...

group residence

group residence see group home.

commissural fiber

commissural fiber an axon from any of various neurons that...

Quick Info

Category Psychology Term
Definitions 1
First Letter P

Browse by Letter

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z