affectively based persuasion

an active attempt to change an attitude primarily by altering the emotions, feelings, or mood states associated with the attitude object. Also called emotionally based persuasion. See also bases of an attitude; fear appeal. Compare cognitively based persuasion.

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Psychology term of the day

December 27th 2024

framing

framing

n. the process of defining the context or issues surrounding a question, problem, or event in a way that serves to influence how the context or issues are perceived and evaluated. Also called framing effect. See also reframing.