affectively based persuasion

affectively based persuasion

an active attempt to change an attitude primarily by altering the emotions, feelings, or mood states associated with the attitude object. Also called emotionally based persuasion. See also bases of an attitude; fear appeal. Compare cognitively based persuasion.

Related Terms

guardianship

guardianship n. a legal arrangement that places the care of...

situational leadership theory

situational leadership theory a contingency theory of leade...

chastity

chastity n. the state of abstaining from illicit sexual int...

interpolation

interpolation n. a strategy for determining an unknown valu...

baby blues

baby blues a colloquial name for the transient depressive s...

dimensions of consciousness

dimensions of consciousness variables along which the overa...

Quick Info

Category Psychology Term
Definitions 1
First Letter A

Browse by Letter

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z