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fear appeal

a persuasive message that is designed to alter attitudes by producing fear in the recipient. Such messages are most effective when they provide compelling arguments for the likelihood of negative outcomes if a certain advocated measure is not adopted, and when the arguments make a strong case that adopting the measure will eliminate the threat. See also affectively based persuasion.

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Psychology term of the day

January 5th 2025

meningococcal meningitis

meningococcal meningitis

see bacterial meningitis.