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cognitively based persuasion

an active attempt to change an attitude primarily by altering beliefs regarding attributes associated with the attitude object. Also called rationally based persuasion. See also bases of an attitude. Compare affectively based persuasion.

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Psychology term of the day

February 16th 2025

ventro- (ventr-)

Sorry, "ventro-ventr" is not in the Dictionary of Psychology. Please report to APA if you believe this is an error.