cognitively based persuasion

an active attempt to change an attitude primarily by altering beliefs regarding attributes associated with the attitude object. Also called rationally based persuasion. See also bases of an attitude. Compare affectively based persuasion.

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Psychology term of the day

November 27th 2024

sexual tension

sexual tension

a condition of anxiety and restlessness associated with the sex drive and a normal desire for release of sexual energy. Sexual tension may be complicated by fear of inadequate performance, fear of an unwanted pregnancy, fear of discovery, or other concerns.