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utilitarian function of an attitude

the role an attitude can play in obtaining rewards, avoiding punishments, or both. For example, a person might adopt a positive attitude toward a particular product because it is effective and a negative attitude toward its chief competitor because it is ineffective. See also functional approach to attitudes.

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Psychology term of the day

February 25th 2025

ACEP

ACEP

abbreviation for American Coaching Effectiveness Program. See American Sport Education Program.