Type B personality

a personality pattern characterized by low levels of competitiveness and frustration, an easygoing approach, and a lack of aggressiveness and hostility. Type B individuals typically do not feel the need to prove their superiority or abilities. Compare Type A personality. [outlined in the 1970s by U.S. physicians Meyer Friedman (1910–2001) and Ray H. Rosenman]

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Psychology term of the day

May 8th 2024

biasing factor

a variable that serves to bias the valence of elaboration of attitude-relevant information. See also biased elaboration; multiple roles in persuasion.