theory of reasoned action

the theory that attitudes toward a behavior and subjective norms (perceived expectations) regarding a behavior determine a person’s intention to perform that behavior. Intentions are in turn assumed to cause the actual behavior. Also called reasoned action model. See also theory of planned behavior. [originally proposed by U.S. social psychologists Martin Fishbein (1936–2009) and Icek Ajzen (1942– )]

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Psychology term of the day

November 15th 2024

tandem reinforcement

a schedule of reinforcement for a single response in which two or more schedule requirements must be completed in sequence before reinforcement occurs and no stimulus change accompanies completion of each requirement. For example, in a tandem, fixed-interval 1-minute, fixed-ratio 10 schedule, the first response after 1 minute would initiate the fixed-ratio schedule, and the 10th response would result in reinforcement. Also called tandem schedule of reinforcement. Compare chained schedule.