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theory of planned behavior

a model that resembles the theory of reasoned action but also incorporates the construct of perceived behavioral control. Perceived behavioral control is added to attitude toward behavior and subjective norms as the antecedents influencing both the intention to perform a behavior and the performance of the behavior itself. [originally proposed by U.S. social psychologist Icek Ajzen (1942–  )]

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Psychology term of the day

May 8th 2024