Find over 25,000 psychological definitions


source factors

characteristics of the source of a persuasive message that are likely to influence the effectiveness of the message. Source attractiveness, source credibility, source expertise, source majority or minority status, and source trustworthiness are all source factors.

Browse dictionary by letter

a b c d e f g h i j k l m n o p q r s t u v w x y z

Psychology term of the day

November 21st 2024