source factors

source factors

characteristics of the source of a persuasive message that are likely to influence the effectiveness of the message. Source attractiveness, source credibility, source expertise, source majority or minority status, and source trustworthiness are all source factors.

Related Terms

reflex attention

reflex attention see primary attention.

MIS

MIS 1. abbreviation for Müllerian-inhibiting substance. See...

mystical participation

mystical participation a mode of engagement or type of ment...

right–left orientation test

right–left orientation test any test that measures the abil...

inborn

inborn adj. see innate.

human immunodeficiency virus

human immunodeficiency virus see HIV.

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Category Psychology Term
Definitions 1
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