source factors

characteristics of the source of a persuasive message that are likely to influence the effectiveness of the message. Source attractiveness, source credibility, source expertise, source majority or minority status, and source trustworthiness are all source factors.

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Psychology term of the day

February 19th 2025

scotomization

scotomization

n. in psychoanalytic theory, the tendency to ignore or be blind to impulses or memories that would threaten the individual’s ego. Scotomization is a defensive process and may also be a form of resistance. Also called scotomatization. See also blind spot.