source credibility

among source factors, a characteristic denoting the extent to which the source of a persuasive message is seen as likely to provide accurate information, which is determined by source expertise and source trustworthiness.

Browse dictionary by letter

a b c d e f g h i j k l m n o p q r s t u v w x y z

Psychology term of the day

December 25th 2024

sudden insight

sudden knowledge or understanding of the truth or essential nature of something, such as a problem or complex situation. See aha experience; discontinuity hypothesis; eureka task; inspiration.