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simple comparison

a contrast between two means, usually in the context of multilevel analyses of data from a factorial design. For example, consider a researcher examining the influence of three different amounts of caffeine (0 mg, 50 mg, and 100 mg) on student test performance. His or her evaluation of the differences between 0 mg and 50 mg would represent one possible simple comparison. Compare complex comparison.

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Psychology term of the day

May 2nd 2024

attraction

attraction

n.

1. the interest in and liking of one individual by another, or the mutual interest and liking between two or more individuals. Interpersonal attraction may be based on shared experiences or characteristics, physical appearance, internal motivation (e.g., for affiliation), or some combination of these. Also called interpersonal attraction.

2. in environmental psychology, a quality affecting proximity between individuals. For example, male–female and female–female pairs who enjoy each other’s company position themselves closer to each other than do pairs who feel no personal liking or affection for each other. Environmental influences, such as noise, heat, and humidity, decrease attraction between pairs of individuals. See proxemics. —attractive adj.