shallow processing

cognitive processing of a stimulus that focuses on its superficial, perceptual characteristics rather than its meaning. It is considered that processing at this shallow level produces weaker, shorter-lasting memories than deep processing. See levels-of-processing model of memory. See also bottom-up processing. [proposed in 1972 by Canadian psychologists Fergus I. M. Craik (1935– ) and Robert S. Lockhart]

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Psychology term of the day

November 22nd 2024

sherm

n. see fry.