a conceptual analysis, related to social comparison theory, in which an individual is assumed to maintain a positive self-evaluation by (a) associating with high-achieving individuals who excel in areas with low relevance to his or her sense of self-worth and (b) avoiding association with high-achieving individuals who excel in areas that are personally important to him or her. [developed by U.S. social psychologists Abraham Tesser (1941– ), Jennifer D. Campbell (1944– ), and their colleagues]