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satisficer

n. a type of consumer who is happy with a good-enough choice. For example, a satisficer on a shopping trip in a grocery store is likely to buy the first box of reasonably priced cereal he or she sees. Compare maximizer. [defined in 2002 by U.S. psychologist Barry Schwartz (1946–  )]

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Psychology term of the day

November 23rd 2024

lysosome

lysosome

n. see phagocytosis.