satisficer

n. a type of consumer who is happy with a good-enough choice. For example, a satisficer on a shopping trip in a grocery store is likely to buy the first box of reasonably priced cereal he or she sees. Compare maximizer. [defined in 2002 by U.S. psychologist Barry Schwartz (1946– )]

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Psychology term of the day

October 18th 2024

social representation

a system, model, or code for unambiguously naming and organizing values, ideas, and conduct, which enables communication and social exchange (i.e., at the levels of language and behavior) among members of a particular group or community. [term coined and theory elaborated by Romanian-born French psychologist Serge Moscovici (1925– )]