maximizer

n. a type of consumer who wishes to make the very best decision. For example, a maximizer on a shopping trip in a grocery store is likely to carefully examine every single cereal before buying one. Generally, maximizers are considered more susceptible than the converse satisficers to all forms of regret leading to buyer’s remorse. [coined in 2002 by U.S. psychologist Barry Schwartz (1946– )]

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Psychology term of the day

February 22nd 2025

delusion of influence

1. the false supposition that other people or external agents are covertly exerting powers over oneself. Idea of influence is used synonymously but with the implication that the condition is less definite, of shorter duration, or less severe.

2. the false belief that one’s intentions or actions directly control external events or the thoughts and behavior of other people.