quotient hypothesis

an adaptation of Weber’s law suggesting that the quotients or ratios of two successive difference thresholds in a given sensory series are equal.

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Psychology term of the day

January 11th 2025

test marketing

research undertaken to assess consumer reactions to new or altered products. Companies often try to carry out this research discreetly so that competitors are unaware of any potential changes. On the basis of the results, products may be introduced into the general market, introduced after changes, or withdrawn.