population stereotype
in ergonomics, generalizations about the perceptual, cognitive, or physical characteristics of a group of users, such as a cultural group, that are relevant to the design of systems or products for that group. For example, in the United States, users have a right bias (a tendency to move right, select doors on the right, etc.) and see the color red as carrying connotations of “stop,” “danger,” or “turn off.” See cultural ergonomics.