normative-reeducative strategy

in social psychology, the idea that societal change should be based on active reeducation of people within the framework of their cultural milieu. Normative-reeducative strategy holds that a program for social change based only on rational appeal is inadequate because behavioral patterns are largely determined by traditional attitudes and cultural norms. See also empirical-rational strategy; power-coercive strategy.

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Psychology term of the day

December 23rd 2024

delta rule

the principle that the change in strength of an association during learning is a function of the difference between the maximal strength possible and the current strength of the association. The delta rule is used in associationistic learning theory (see associative learning).