empirical-rational strategy

in social psychology, the idea that societal and institutional change can be brought about if the public receives enough convincing factual evidence. The concept holds that reason alone can motivate people to change their attitudes. See also normative-reeducative strategy; power-coercive strategy.

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Psychology term of the day

January 22nd 2025

data analysis

the process of applying graphical, statistical, or quantitative techniques to a set of observations or measurements in order to summarize it or to find general patterns. For example, a very basic data analysis would involve calculating descriptive statistics (e.g., mean, median, mode, standard deviation) and possibly graphing the observations with a histogram or bar graph.