nonattitude

n. an extremely weak attitude that has little persistence over time and minimal resistance to persuasion. Such attitudes have little impact on information processing and behavior. In extreme cases, nonattitudes may be reports of attitudes that reflect no meaningful evaluation of the attitude object. See also attitude strength. [originally proposed by U.S. political scientist Philip E. Converse (1928– )]

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Psychology term of the day

December 18th 2024

perceptual segregation

the separation of one part of a perceptual field from the whole by physical boundaries or attention-diverting methods. See figure–ground.