neuropeptide Y

a neuropeptide transmitter found in the brain, heart, and adrenal glands that stimulates vasoconstriction and regulates feeding behavior. Some research suggests that it may have a role in Alzheimer’s disease.

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Psychology term of the day

February 22nd 2025

conditioning of attitudes

the formation or change of an attitude as a result of the association of an attitude object with a pleasant or unpleasant stimulus in the environment. Attitudes may be conditioned via classical conditioning or operant conditioning processes.