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minority influence

social pressure exerted on the majority of a group by a smaller faction of the group. Studies suggest that minorities who argue consistently prompt the group to reconsider even long-held or previously unquestioned assumptions and procedures. Majority influence tends to be direct and results in conformity, but minority influence is indirect and instigates innovation and conversion, as the members of the majority struggle to validate their judgments.

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Psychology term of the day

February 23rd 2025

mineralocorticoid

mineralocorticoid

n. any corticosteroid hormone that affects ion concentrations in body tissues and helps to regulate the excretion of salt and water. In humans, the principal mineralocorticoid is aldosterone.