message factors

characteristics of a persuasive message that can influence the effectiveness of the message itself. Such characteristics include whether the message is one-sided or two-sided (see one-sided message) and whether or not it is a rhetorical-question message.

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Psychology term of the day

February 1st 2025

anomalous dichromatism

partial color blindness in which only two colors (usually blue and yellow) can be seen. Also called anomalous dichromasy. See dichromatism.