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one-sided message

a message containing arguments that solely advocate one side of an issue. It is contrasted with a two-sided message, which predominantly advocates one side but also acknowledges—and sometimes refutes—the other side of an issue. One-sided messages tend to be most effective when recipients are unlikely to generate arguments on the other side of the issue. Two-sided messages are most successful when recipients are likely to generate opposing arguments.

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Psychology term of the day

November 6th 2024

control–display ratio

control–display ratio

in ergonomics, the ratio between the distance that a control or input device (e.g., a computer mouse) is moved by the operator and the consequent distance that the object it controls (e.g., the cursor) is moved on the display (e.g., the computer screen).