one-sided message

a message containing arguments that solely advocate one side of an issue. It is contrasted with a two-sided message, which predominantly advocates one side but also acknowledges—and sometimes refutes—the other side of an issue. One-sided messages tend to be most effective when recipients are unlikely to generate arguments on the other side of the issue. Two-sided messages are most successful when recipients are likely to generate opposing arguments.

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Psychology term of the day

May 9th 2024

gender differences

typical differences between men and women that are specific to a particular culture and influenced by its attitudes and practices. Gender differences emerge in a variety of domains, such as careers, communication, and interpersonal relationships. See also sex differences.