one-sided message

a message containing arguments that solely advocate one side of an issue. It is contrasted with a two-sided message, which predominantly advocates one side but also acknowledges—and sometimes refutes—the other side of an issue. One-sided messages tend to be most effective when recipients are unlikely to generate arguments on the other side of the issue. Two-sided messages are most successful when recipients are likely to generate opposing arguments.

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Psychology term of the day

February 17th 2025

transdermal patch

an adhesive application that is designed to release a drug at a steady rate via absorption through the skin into the bloodstream. Transdermal patches are used, for example, to administer nicotine in progressively smaller doses to people who are trying to give up smoking.