source factors

source factors

characteristics of the source of a persuasive message that are likely to influence the effectiveness of the message. Source attractiveness, source credibility, source expertise, source majority or minority status, and source trustworthiness are all source factors.

Related Terms

asphyxia

asphyxia n. a condition in which the level of oxygen in the...

central neuron

central neuron a neuron contained entirely within the centr...

psychological acculturation

psychological acculturation see acculturation.

regulatory focus theory

regulatory focus theory a conceptual framework for motivati...

labeling theory

labeling theory the sociological hypothesis that describing...

overconfidence

overconfidence n. a cognitive bias characterized by an over...

Quick Info

Category Psychology Term
Definitions 1
First Letter S

Browse by Letter

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z