peripheral route to persuasion

peripheral route to persuasion

the process by which attitudes are formed or changed as a result of using peripheral cues rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information. See also elaboration; elaboration-likelihood model. Compare central route to persuasion.

Related Terms

main clause

main clause see clause.

orientation and mobility training (O＆M training)

Sorry, "orientation-and-mobility-training-om-training" is not in the Dictionary...

Bem Sex Role Inventory (BSRI)

Sorry, "bem-sex-role-inventory-bsri" is not in the Dictionary of Psychology. Ple...

multiple sclerosis (MS)

Sorry, "multiple-sclerosis-ms" is not in the Dictionary of Psychology. Please re...

appetitive behavior

appetitive behavior 1. an active searching process that pre...

Type II conditioning

Type II conditioning see instrumental conditioning.

Quick Info

Category Psychology Term
Definitions 1
First Letter P

Browse by Letter

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z