central route to persuasion

central route to persuasion

the process by which attitudes are formed or changed as a result of carefully scrutinizing and thinking about the central merits of attitude-relevant information. See also elaboration; elaboration-likelihood model. Compare peripheral route to persuasion.

Related Terms

ReVia

ReVia n. a trade name for naltrexone.

allachesthesia

allachesthesia n. see allesthesia.

socioemotional role

socioemotional role see relationship role.

addition rule

addition rule a maxim of probability theory stating that th...

accessory symptoms

accessory symptoms see secondary symptoms.

branding

branding n. the process of creating a clear identity for a...

Quick Info

Category Psychology Term
Definitions 1
First Letter C

Browse by Letter

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z