central route to persuasion

central route to persuasion

the process by which attitudes are formed or changed as a result of carefully scrutinizing and thinking about the central merits of attitude-relevant information. See also elaboration; elaboration-likelihood model. Compare peripheral route to persuasion.

Related Terms

carrier wave

carrier wave see modulation.

placebo control group

placebo control group a group of participants in a study wh...

excitability

excitability n. 1. the tendency of some individ...

identity, negation, reciprocal, and correlative operations (INRC group)

Sorry, "identity-negation-reciprocal-and-correlative-operations-inrc-group" is n...

behavioral genetics

behavioral genetics the study of familial or hereditary beh...

and rule

and rule see multiplication rule.

Quick Info

Category Psychology Term
Definitions 1
First Letter C

Browse by Letter

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z