iceberg principle

iceberg principle

the principle that the more obvious reasons for a behavior or opinion are almost never a complete explanation: Much of the real explanation lies below the surface, requiring extensive interviews or other research techniques to uncover.

Related Terms

conceptually driven processing

conceptually driven processing see top-down processing.

conditioning therapy

conditioning therapy see behavior therapy.

visuotopic map

visuotopic map see retinotopic map.

ARM

ARM acronym for advertising response modeling.

values education

values education 1. instruction that is focused on principl...

CIPS

CIPS abbreviation for Clance Impostor Phenomenon Scale. See...

Quick Info

Category Psychology Term
Definitions 1
First Letter I

Browse by Letter

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z