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group pressure

direct or indirect social pressure exerted by a group on its individual members to influence their choices. Such pressure may take the form of rational argument and persuasion (informational influence), calls for conformity to group norms (normative influence), or more direct forms of influence, such as demands, threats, personal attacks, and promises of rewards or social approval (interpersonal influence).

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Psychology term of the day

May 8th 2024

Society for Research in Child Development (SRCD)

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