consumer research

the application of clinical, scientific, and statistical research techniques to the study of consumer behavior. Consumer research may include studies of consumer tastes and preferences, the influence of branding and package design, and the personality traits of a target audience. See also market research; motivation research.

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Psychology term of the day

May 9th 2024

granular cortex

the portion of the cerebral cortex that contains granule cells, which are located in layers II and IV of the cortex (see cortical layers). The term refers particularly to primary sensory cortex, in which layer IV (the major input area) is very thick. Compare agranular cortex.