consumer research

the application of clinical, scientific, and statistical research techniques to the study of consumer behavior. Consumer research may include studies of consumer tastes and preferences, the influence of branding and package design, and the personality traits of a target audience. See also market research; motivation research.

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Psychology term of the day

November 27th 2024

sexual tension

a condition of anxiety and restlessness associated with the sex drive and a normal desire for release of sexual energy. Sexual tension may be complicated by fear of inadequate performance, fear of an unwanted pregnancy, fear of discovery, or other concerns.