market research

research undertaken to understand the size and nature of a particular market, together with any significant trends or challenges. This may involve interviews to assess the relative positions of various suppliers in the minds of consumers. For example, a comparison may be made between restaurants that are perceived to offer good service and high-quality food at a low price with those perceived to provide good service and high-quality food at a high price. The term marketing research is used more specifically to mean research into the effectiveness of marketing techniques.

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Psychology term of the day

December 23rd 2024

total immersion

a program for second-language acquisition in which all instruction is in the new language and there is minimal use of the individual’s native language. In school-based immersion programs, the second language is incorporated into the teaching of other subjects, with the goal of creating a bilingual classroom. Early immersion refers to programs begun when children are in kindergarten or grade 1 and continued through the rest of elementary school.