certainty of an attitude

the level of subjective confidence that a person has regarding (a) the extent to which he or she has a clear notion of his or her attitude and (b) the degree to which that attitude is a valid evaluation of the attitude object. It is related to attitude strength.

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Psychology term of the day

March 17th 2025

moving-window technique

in studies of reading, an experimental technique in which the words on a page are covered up except for a limited number that can be viewed through a “window,” which moves forward through the text at a set rate.