capitalization
n. the process by which people take advantage of and build on positive events in their lives. Capitalization is most often studied in social contexts, in which people share news of their personal good fortune with others for various social purposes, such as to heighten enjoyment of the experience, to create a positive impression in others’ eyes, or to enhance the memorability of the event. It is often contrasted with social support as a means of coping with negative events.