brand-use survey

a survey in which consumers are interviewed to determine whether or not they purchased a particular brand of product that was featured in a specific advertising appeal. The brand-use survey may be accompanied by use of the pantry-check technique to validate results of the survey.

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Psychology term of the day

November 23rd 2024

sibling

n. one of two or more children born of the same two parents (i.e., a sister or brother). Also called sib.