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brand name

the unique identifier that characterizes a product as belonging to a particular manufacturer or distributor. Examples are Starbucks coffee and Nike athletic shoes. Brand names enable consumers to differentiate between many products that serve the same function. A particular brand name may carry expectations of value, reliability, service, and perhaps status for the user. See also green brand.

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Psychology term of the day

January 15th 2025

cochlear implant

cochlear implant

an electronic device designed to enable individuals with complete deafness to hear and interpret some sounds, particularly those associated with speech. It consists of a microphone to detect sound, a headpiece to transmit sound, a processor to digitize sound, and a receiver to signal electrodes that are surgically implanted in the cochlea to stimulate the auditory nerve. In contrast to a hearing aid, which amplifies sound, it directly stimulates the auditory nerve.