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brand name

the unique identifier that characterizes a product as belonging to a particular manufacturer or distributor. Examples are Starbucks coffee and Nike athletic shoes. Brand names enable consumers to differentiate between many products that serve the same function. A particular brand name may carry expectations of value, reliability, service, and perhaps status for the user. See also green brand.

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Psychology term of the day

May 9th 2024

equity theory

equity theory

a theory of justice regarding what individuals are likely to view as a fair return from activities involving themselves and a number of other people. The theory posits that people compare the ratio of the outcome of the activity—that is, the benefits they receive from it (e.g., pay, fringe benefits, intrinsic gratifications, recognition)—to their inputs (e.g., effort, seniority, skills, social status) with the outcome-to-input ratios of those engaged in a comparable activity. Outcomes are equitable only when people receive benefits that are proportional to their inputs. See external inequity; internal inequity; overpayment inequity; underpayment inequity.