brand name

the unique identifier that characterizes a product as belonging to a particular manufacturer or distributor. Examples are Starbucks coffee and Nike athletic shoes. Brand names enable consumers to differentiate between many products that serve the same function. A particular brand name may carry expectations of value, reliability, service, and perhaps status for the user. See also green brand.

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Psychology term of the day

November 27th 2024

respiratory sinus arrhythmia (RSA)

Sorry, "respiratory-sinus-arrhythmia-rsa" is not in the Dictionary of Psychology. Please report to APA if you believe this is an error.