green brand

a product (or suite of products) that is created to be environmentally friendly, such as a hybrid car or food containers made from recycled material. Apart from serving as a manufacturer’s response to environmental and social concerns, green brands are designed to enhance consumer appeal for a product and to boost the manufacturer’s image.

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Psychology term of the day

March 17th 2025

rebelliousness

n. resistance to authority, especially parental authority or its equivalent. —rebellious adj.