approach–approach conflict

a situation involving a choice between two equally desirable but incompatible alternatives. Also called double-approach conflict. See also approach–avoidance conflict; avoidance–avoidance conflict.

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Psychology term of the day

November 17th 2024

biased elaboration

biased elaboration

the tendency to generate a particular valence of evaluative responses preferentially when elaborating attitude-relevant information. See also biasing factor; elaboration; objective elaboration.