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value analysis

a type of content analysis of written material, consisting of a table or other systematic notation documenting the frequency of appearance in the material of all expressions referring to specified values.

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Psychology term of the day

June 19th 2024

picture superiority effect

picture superiority effect

the tendency for a picture or drawing to be remembered better than the name of the pictured object. For example, people are more likely to remember “dog” if they see a drawing of a dog than if they see the word dog.