VALS

VALS

n. Values, Attitudes, and Lifestyles: a proprietary method of segmenting consumers according to their personal characteristics. Eight categories of consumers are identified on the basis of responses to proprietary questionnaires.

Related Terms

defender strategy

defender strategy a business strategy in which an organizat...

social dominance orientation (SDO)

Sorry, "social-dominance-orientation-sdo" is not in the Dictionary of Psychology...

petrification

petrification n. see fossil.

reciprocal inhibition

reciprocal inhibition 1. a technique in behavior therapy th...

visual sensory memory

visual sensory memory see iconic memory.

similarity classification

similarity classification see conceptual classification.

Quick Info

Category Psychology Term
Definitions 1
First Letter V

Browse by Letter

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z