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VALS

n. Values, Attitudes, and Lifestyles: a proprietary method of segmenting consumers according to their personal characteristics. Eight categories of consumers are identified on the basis of responses to proprietary questionnaires.

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Psychology term of the day

November 22nd 2024

colitis

colitis

n. inflammation of the colon, the main part of the large intestine. Colitis may be caused or aggravated by emotional disturbances, such as depression or anxiety.