VALS

VALS

n. Values, Attitudes, and Lifestyles: a proprietary method of segmenting consumers according to their personal characteristics. Eight categories of consumers are identified on the basis of responses to proprietary questionnaires.

Related Terms

latitude of acceptance

latitude of acceptance in social judgment theory, a range o...

fairness

fairness n. the equitable treatment of test takers in order...

motor neuron pool

motor neuron pool a collection of motor neurons whose axons...

sperm analysis

sperm analysis the evaluation of male fertility according t...

heterophoria

heterophoria n. the deviation of an eye because of an imbal...

Association for Psychological Science (APS)

Sorry, "association-for-psychological-science-aps" is not in the Dictionary of P...

Quick Info

Category Psychology Term
Definitions 1
First Letter V

Browse by Letter

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z