VALS

VALS

n. Values, Attitudes, and Lifestyles: a proprietary method of segmenting consumers according to their personal characteristics. Eight categories of consumers are identified on the basis of responses to proprietary questionnaires.

Related Terms

continuous distribution

continuous distribution a distribution in which values can...

Jungian typology

Jungian typology a theory of personality that classifies in...

Acosta’s syndrome

Acosta’s syndrome see altitude sickness. [José de Acosta (1...

simple hypothesis

simple hypothesis a hypothesis that specifies all the param...

thought insertion

thought insertion a delusion in which the individual believ...

lack of fit

lack of fit the degree to which the values predicted by a m...

Quick Info

Category Psychology Term
Definitions 1
First Letter V

Browse by Letter

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z