test marketing

research undertaken to assess consumer reactions to new or altered products. Companies often try to carry out this research discreetly so that competitors are unaware of any potential changes. On the basis of the results, products may be introduced into the general market, introduced after changes, or withdrawn.

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Psychology term of the day

May 8th 2024

morals

pl. n. the ethical values or principles that people use to guide their behavior. See also moral; morality.